time：2018-06-04 15:17:50

The quickest and effective way to reduce the efficiency and efficiency of the logistics industry is "link the chain into the net", that is, to transform the traditional logistics and supply chain into "logistics virtual net", and gather the factors of scale advantage, scope advantage, network advantage and standardization through operation alliance, so as to gain competitive advantage.


The more competitive the market is, the more inclined to form an alliance. For example, in the competitive air market, global airlines have formed three major alliances - StarAlliance, SkyTeam and OneWorld. The aviation alliance realizes the expansion of the aeronautical network through code sharing, and provides passengers with better booking, transfer, transfer extension, ground service, mileage compensation and ticket ticket, so as to enhance the competitiveness of the alliance as a whole for the alliance outside the alliance.


The logistics industry needs to promote the compact alliance with the fourth party.


The Star Alliance was founded in 1997. It was originally composed of 5 airlines, Lufthansa, Nordic, Thailand international, Canada and United Airlines. Now there are 28 official members. The airline covers 1330 airports in 192 countries and regions, and China International Airlines is also among them.


In response to the shock of the Star Alliance, 5 airlines, such as American Airlines, also launched the world in 1999, which has expanded to 170 countries and 750 destinations, the first alliance in the world to realize e-ticket interoperability; in 2000, the United States, Delta Airlines and other 4 Airlines launched the alliance. Including China Southern Airlines and China Eastern Airlines, 20 airlines have joined 179 countries.


In the market downturn, the Worldwide Shipping Corp hopes to help itself through merger. Under the anti-monopoly law, the global shipping market has gradually formed three major alliances. The M2 alliance of Maersk and Mediterranean Shipping ranked first and second in the world, and then Korea's modern merchant ships joined, and its market share was close to 30% of the antitrust red line; then, the Da Fei steamer combined the COSCO sea and the Taiwan evergreen ocean to form OceanAlliance to combat the M2 alliance, It occupies 26% of the market share, while the world's fifth ranked ONE is the sixth THE and Taiwan Yangming shipping to form third alliance. A total of 9 companies in these three alliances occupy nearly 83% of the global market share.


Unlike the compact alliance formed by the fierce competition in the market, the alliance formed by domestic logistics enterprises is in a loose state. Although the competition in the domestic logistics market is very fierce, but because the size of the majority of enterprises is too small, scattered, and the industrial barriers caused by historical reasons are serious, in addition to some port group alliance has certain density, the compact logistics alliance, which can have the scale and landing operation, is slightly slightly.


The express industry has shown signs in this respect.


With the rapid rise of China's online retailing, the express industry is also emerging in the global market. In 2016, the amount of the national online shopping express accounted for nearly 6 of the total service volume of the express industry, while Shun Feng, the "four pass", the rookie network and the Jingdong logistics have all become the biggest enterprises in the industry.


Such a rapid growth of the market, the capital is bound to be salivating, and in the increasingly fierce market competition, express enterprises have to choose to embrace capital, thus further increase the market competition. In this situation, vertical and vertical integration alliance, parallel horizontal integration alliance and mixed mode alliance must emerge.


In March 2016, the rookie network made use of big data and cloud computing technology to form a "rookie alliance" through the integration platform and a number of logistics providers. However, SF, who initially joined the alliance, openly "rebelled" and returned to the self logistics industry with capital strength. Jingdong logistics is taking the opportunity to open the logistics platform to the whole society at the time of rookie alliance and Shun Feng. In the future, maybe rookie alliance, Shun Feng and Jingdong logistics will form the three major compact alliance of express industry.


The goal of compacting a compact alliance is that it needs a long-term and stable cooperative relationship to replace the loss of profit produced by competition. It needs to improve the efficiency through functional division of labor and complementary advantages. It needs to be standardized through interoperability and reduce transaction costs. It needs a stable profit rate to support a more scale. Co management costs.


How to achieve the compact alliance as soon as possible becomes the key for small and medium-sized logistics enterprises to take the initiative in the market. With the fourth party logistics enterprise as the dominant, the alliance of the management company based on the unified standard, unified service, unified information platform and unified operation management mode of each logistics enterprise should be able to form a compact alliance quickly.


The fourth party logistics company most easily draws on the compact alliance management model is the The Globe Hotel management company. The InterContinental Hotel group, Marriott International Group, the Hilton Hotel group, and so on, most people may think of its hotel chain, but many other brands of hotel owners are also managed through these famous hotel management companies.


One industry that is most likely to form a compact alliance is a bonded warehousing logistics with high profit margins. There are nearly 200 customs special supervision areas in China. There are not only a wide variety of customs supervision areas, but also different management rules. Therefore, it is impossible for any warehousing enterprise to register in all kinds of bonded zones.